On my most recent visit to the grocery store, I started noticing a brand of products with vibrant yellow packaging. I was repeatedly drawn not only to this attractive packaging but the fact that these products were consistently the cheapest options on the shelf and cheaper by a noticeable margin.
Baked Beans, Coconut Milk, and Vienna Sausages |
As a seasoned bargain shopper, I started making comparisons to my usual product selections. I compared the weight, nutrition facts, origin of the manufacturer, etc. I assumed that these products were the brainchild of some young entrepreneurial Jamaican. However, upon further research, I learned that this was a cheaper line of items belonging to the Grace Kennedy Limited family.