Monday, March 14, 2011

Eat Jamaican every time! - What's Cooking

Below is a  link showing  the Governments response to the surplus of organic foods grown by our Farmers with nary a market in which to sell. I applaud this initiative and I most certainly hope to see it continue. Please follow the link to view the article after the jump.



The Government is placing agriculture on the public agenda with the launch of a national 'Eat Jamaican' campaign aimed at increasing local production and encouraging consumers to make healthy choices by eating local produce, fruits and vegetables.
Agriculture and Fisheries Minister Dr Christopher Tufton, who launched the campaign at the Coronation Market, downtown Kingston last Tuesday, has long advocated the consumption of local foods. He unveiled details of the programme funded by the European Union and implemented by the Food and Agriculture Organisation of the United Nations.
Tufton said the three-month campaign valued at J$17.2 million will entail a series of road shows across Jamaica which will feature singing competitions, food exhibition/tasting, and hotel cook-offs. As part of consumer education, the campaign will seek to get consumers united behind the theme 'Grow What We Eat, Eat What We Grow', in support of farmers, retailers, agro-processors and distributors.
Endorsement
The minister also welcomed the endorsement of the 'Eat Jamaican' message by six, Jamaican World and Olympic champions - Shelly-Ann Fraser, Brigitte Foster-Hylton, Melaine Walker, Nesta Carter, Michael Frater and Asafa Powell.



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